Agrarian Economy 2019 Т. 12 № 1-2:32-37

CURRENT STATE AND PROSPECTS OF DEVELOPMENT OF TOURISM AND RECREATION INDUSTRY OF LVIV REGION

Stupen M., Doctor of Economics, Professor
0000-0002-7599-8261

Berezivska O., PhD, Associate Professor
0000-0001-6892-6238

Dudyak R., PhD, Associate Professor
0000-0001-7934-8234

Lviv National Agrarian University

https://doi.org/10.31734/agrarecon2019.01.032

ANNOTATION

The article presents the characteristics of geographical, economic, natural and cultural conditions and determined prospects of implementation of the tourism and natural resources as one of the priority areas of Lviv region. Current trends of tourism development in Lviv region are studied. Dynamics of the amount of provided tourist services and services provided by resort facilities in Lviv region in 2015–2017 is presented. The role of tourism and its impact on socio-economic development of the region is indicated. The tourism potential of Lviv region is analyzed. The positive trends in the development of tourism industry in the region are presented. The countries the tourists from which are most interested in visiting Lviv as well as the countries that are most attractive for domestic tourists are listed. The strategic priorities of the tourism business development are defined. The basic problems of regional tourism development are characterized. Revealed systemic barriers to use of tourism potential and tourism development of Lviv region: the poor state of tourist facilities, roads; low transport services; lack of information and marketing support of tourism; lack of economic, financial and tax credit incentives for the development of tourism, the tourism business, attracting investment in the tourism industry; insufficient provision of professional staff in the field of tourism and recreation. Detected factors and ways of increasing efficiency and development of tourist potential of tourism Lviv region, which include: a long-term comprehensive evidence-based strategic programming and financing development of tourism and recreation; advertising and marketing information and provide tourism and recreational tourism; economic incentives for the development of tourism and recreation; improve staffing tourism development and hospitality sector; creating an attractive investment climate for projects in tourism and recreation.

KEY WORDS

tourism potential, tourism industry, natural resources, economic, geographical preconditions for the development of tourism, the problems of tourism development in Lviv region, travel services, tourism industry, tourist area, tourist potential, tourism infrastructure, recreation, recreational potential, national and regional tourism policy, information and marketing providing of tourism industry

FULL TEXT

LINK

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Article received 04.04.2019.