Agrarian Economy 2019 Т. 12 № 3-4:55-60

Implementation of e-commerce tools in agrarian business

Petryshyn L., Doctor of Economics, Associate Professor
0000-0002-1871-2837
Lviv National Agrarian University
Matskiv G., Ph.D., Associate Professor
0000-0002-1329-7355
Lviv National Agrarian University

https://doi.org/10.31734/agrarecon2019.03.055

ANNOTATION

The main ways of e-commerce developing at the level of agricultural enterprises are considered as one of the means to increase its operation efficiency, i.e. to provide competitive advantages by reducing the costs of interaction, to expand markets and business areas, to identify new channels of sales, to attract new and improve old customer service, to secure greater mobility and responsiveness in managerial decision-making. The article analyzes dynamics of modern internet audience from the position of the client component of Internet users of web resources. The research studies e-commerce industry, describes the most popular shopping sites and the structure of online products. The works outlines the possibilities to conduct transactions in the Internet with electronic trading platforms, message boards and Internet shops. The advantages of e-commerce for agricultural producers and buyers of agricultural products are argued by the authors of the article. The advantages for agrarian enterprises include optimization of distribution channels of production, reduction of expenses for realization, increase of efficiency of marketing activity and level of profit. Buyers of agricultural products benefit from online purchases, saving time for making decisions about a purchase, and having around the clock access to product information, as well as the ability to purchase goods at a lower price than in the retail network. The research analyzes the problems of agrarian producers, which impede e-business running, namely the lack of quality telecommunication in small settlements; low level of rural population’s trust to on-line trade and transparency of operations in the virtual agrarian market. The research suggests the basic ways to solve the outlined problems.

KEY WORDS

Internet audience, agribusiness, e-commerce, e-exchange, Internet- shops, Internet-sites

FULL TEXT

LINK

  • Business-portal of Ukraine [online] Available at: https://ua.all.biz/ [Accessed 17 October 2019].
  • Denisova, A.L., Molotkova, N.V., Blium, M.A., Uliakhin, T.M. and Huskov, A.V. 2012. Electronic trading: fundamentals of organization and running of business: manual. Tambov: Publ. FHBOU VPO «TSTU».
  • Filippova, L.L., 2013. Electronic trading: for and against. Journal of National Technical University KhPI. Kharkiv: NTU «KhPI», 44 (1017), pp. 58–65.
  • Khovrakh, I.V., 2013. Electronic trading in Ukraine: advantages and drawbacks. Economics. Finance. Law, 4, pp. 16–20.
  • Kysliuk, L.V., 2016. Analysis of the conditions of electronic trading in Ukraine. Young scientist, 11 (38), pp. 606–610.
  • Malovychko, S.V., 2015. Analysis of modern tendencies and dynamics of development of online trading at the enterprises of Ukraine. [online] Available at: http://www.problecon. com/export_pdf/problems-of-economy-2015-2_0-pages-71_77.pdf [Accessed 15 October 2019].
  • Odarchenko, A.M. and Spodar, K.V., 2015. Peculiarities of electronic trading and prospects of its development in Ukraine. Business Inform, 1, pp. 342–346.
  • Paska, I.M., 2015. Establishment and performance of exchange and electronic trading of agricultural products. Efficient Economics, [online]. 8. Available at: http://www.m.nayka.com.ua/?op=1&j=efektyvna-ekonomika&s = ua&z=4235 [Accessed 18 October 2019].
  • Serskykh, N. 2017. Organization of electronic trading at the market of agricultural products. Economy and business: collection of scientific works. [online]. Kyiv: KNEU, 38, pp. 115–125. Available at: http://ir.kneu.edu.ua/handle/2010/22746 [Accessed 17 October 2019].
  • Tardaskina, T.M., Strelchuk, Ye.M. and Tereshko, Yu.V. 2011. Electronic trading: manual. Odesa: ONAZ named after O.S. Popov.
  • Zadvirnyi, Ya. and Orlovska, A., 2008. Use of the options of electronic trading in the process of business running. Establishment of market economy in Ukraine: collection of scientific works. Lviv: Intereko, 18, pp. 70–75.
  • Voznyi, M.I., 2011. International electronic trading. Problems and prospects of development in Ukraine. Collection of scientific works f Bukovyna University. Economic studies, 7, pp. 243–252.
  • Yudin, O.M., Makarova, M.V. and Lavreniuk, R.M., 2011. Systems of electronic trading: establishment, promotion and development: monograph. Poltava: RVV PUET.

Article received 28.10.2019.