Agrarian Economy 2021 Т. 14 № 3-4: 56-63


О. Bulyk, Candidate of Economic Sciences, associate professor
ORCID ID: 0000-0001-8733-5062
І. Fediv, Candidate of Economic Sciences, associate professor
ORCID ID: 0000-0003-0024-5801
R. Fediv, senior lecturer
ORCID ID: 0000-0001-5276-1379
Lviv National Agrarian University


The article examines the activities of multinational corporations, functioning of their subsidiaries in Ukraine on the example of Nestle. Transnational corporations play a leading role in the internationalization of production, in the process of expanding and deepening production ties between enterprises in different countries. The activities of those companies significantly affect the national economy. The performance of Nestle subsidiaries in Ukraine was monitored according to the performance indicators. Dominating the markets for goods, services, technology, capital, management innovation, companies are the most influential players in the world economy, and their management produces the best management technologies. It is due to the peculiarities of the multinational corporation management and their effective practice that international management has emerged. The modern concept of management of transnational corporations and other forms of international business is formed as a system of active response to challenges of the global economy, to the new realities of economic, social, scientific, and technological development of mankind, to other problems. A generalized assessment of the efficiency of management of Nestle subsidiaries in Ukraine identified objective and subjective causes of losses. It has been researched that an effective organizational structure can help a business to operate and develop more profitably. Reserves for cost reduction in the activities of Nestle subsidiaries in Ukraine are offered. Approaches to improving the management performance of these enterprises are outlined. It was found that the marketing strategy of diversification would allow combining direct pressure and flexibility in competition, helps to prevent the emergence of new large competitive companies.


company, subsidiaries, activity, management, indicators, coefficients, efficiency, expenses, marketing strategy



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